What is a Makeup Artist and What Role Do They Play in Fashion?

A makeup artist (MUA) is someone who uses cosmetic techniques and processes to enhance beauty or create a certain appearance. It doesn’t always need to be beauty. It can also be dramatic makeup or scary makeup, as in the field of theatrical makeup. 

In the world of fashion, makeup artists offer their skills for runway shows, photoshoots, magazines, and video promotions. They are known as fashion makeup artists.

What is a Fashion Makeup Artist?

Fashion makeup is a segment within the larger career of makeup artistry. Makeup for fashion settings is typically designed to be high impact and display the model to the best effect. It can also be highly experimental, with runway and magazine looks varying from plain makeup to bold makeup to elaborate prosthetics.

Fashion makeup artists need to be skilled in creating looks that will function well on the runway while holding under the lights and heat. In magazines, MUAs create more subtle effects because the viewer is not distanced from the subject.

On a typical shoot or event, a fashion makeup artist is part of a crew of personnel who prepare models for the event. The makeup artist works with the designer to distinguish the specific look and feel that is wanted when the model is fully dressed. At major fashion shows, a makeup artist’s work is key in determining which models will stand out from the crowd. 

Life as a fashion MUA can be demanding. In addition to working long hours, travel is often required to reach location shoots and fashion events. Plus, the makeup artist is usually required to work very quickly on the job. For example, one model might walk for multiple designers and require a speedy makeup change between walks. Makeup artists also need to be prepared for variables such as heat on location which could affect the makeup. 

People who work as fashion makeup artists can train in a variety of ways, ranging from apprenticing with an established makeup artist to attending makeup school to self-learning the tricks of the trade. Pay in this field is relatively low, unless you have an established reputation.

Responsibilities of a Fashion Makeup Artist

Whether you work alone or as part of a makeup design team, here are the typical responsibilities of a makeup artist working in the fashion industry.

  • Consulting with clients to create custom looks based on their specifications.
  • Producing requested makeup looks.
  • Removing makeup after usage on catwalks and photoshoot sets.
  • Sketching ideas for makeup.
  • Ensuring continuity in makeup and liaising with other members of the team to ensure the end look is consistent and coherent.
  • Working with actors and models on sets.
  • Considering lighting and setting when applying makeup.
  • Determining which colors, materials, and processes should be used.
  • Designing prosthetics according to special effects requirements.
  • Maintaining aware of health and safety issues.
  • Staying up to date with makeup and beauty products.
  • Sourcing, budgeting, and ordering materials from suppliers.
  • Working quickly and precisely under pressure.
  • Consulting clients on their skincare regimens.

Skills of a Fashion Makeup Artist

If you are interested in becoming a professional makeup artist in the fashion industry, here are some skills you’ll need to show:

  • Understanding of lighting and prosthetics
  • Excellent makeup and technical skills
  • A passion for makeup and fashion
  • Good communication skills
  • Attention to detail

Most people entering this field should have an in-depth understand of makeup as a whole, as well as camera and lightening processes, as this can all affect the end result of a makeup look.

Fashion Makeup Artist Salary

A head makeup artist can earn £170 to £320 for a full day of editorial work. Of course, this depends on the type of work and location. A junior fashion makeup artist can earn as less as £45 for a 10-hour work day on set. Makeup artists for fashion shows can earn anywhere between £275 to £450 a day for high-profile events like London Fashion Week.

Many makeup artists initially work for a small fee (or sometimes even for free!) on low-budget editorial shoots simply to build an impressive portfolio and gain experience. 

As a makeup artist, you can decide whether you want to freelance or work for a company as part of a team.

How to Become a Fashion Makeup Artist

Are you interested in becoming a fashion makeup artist? Fortunately, it’s not too complicated. Here are a few tips for pursuing this job role.

  • Learn the Tricks of the Trade

Understanding how to apply makeup on different skin types and colors is crucial if you want to become a professional makeup artist. You’ll also need to know what tools and products to use to ensure flawless makeup on camera.

The best way to learn all of this is by heading to college or makeup school. While you don’t need a degree to become a makeup artist, it’s definitely worth getting some kind of qualification just to show you’re capable.

Several colleges and universities offer a range of two-year foundation degrees in areas including:

  • Fashion hair and makeup
  • Hair, makeup, and prosthetics for performance
  • Media makeup and special effects

NVQs are also available in subjects such as beauty therapy and media and theatrical makeup.

  • Gain Experience

Competition is tough and makeup artists are usually employed on reputation. That’s why it’s important to gain some experience in the field. From working backstage at amateur productions to working in a beauty studio, a good starting place is anywhere you can show off your makeup skills!

You could try offering your services for free or a small fee just to gain connections and display your skills. These can also be featured in your portfolio for future reference. 

  • Create a Website/Online Portfolio

Your website and portfolio can help you get extra work in order to gain experience in the field. Ask your friends and relatives if you can do their makeup and feature them in your online portfolio. You could also try hiring models if your loved ones aren’t cooperative. The goal is to show what you can do, and why someone should hire you for a fashion show or shoot.

What is a Makeup Artist and What Role Do They Play in Fashion

Fashion makeup artists have a creative, dynamic, and challenging role. While it can be a low-paying position, those with a passion for makeup and fashion can blend their two passions into one fulfilling career.